Sony BRAVIA 7 XR70P 55 inch Mini LED 4K Ultra HD QLED Smart TV

"Introducing the BRAVIA 7 QLED (XR l Mini LED) 4K HDR TV - See and hear every detail, even within the shadows.

Our 4K QLED (XR l Mini LED) panel, with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from our master monitors that professional movie creators work on, our XR Backlight Master Drive(1) utilises a unique local dimming algorithm that controls the thousands of LEDs with absolute precision, so you see impressively deep blacks and stunning highlights that feel real.

You’ll hear every piece of the action as intended too, as our Acoustic Multi-Audio technology turns the screen into a speaker – just like a cinema screen!

Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(2) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(3) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.

The BRAVIA 7 has been thoughtfully designed to blend with any interior, featuring our One Slate, Seamless Edge design, 4-way stand, and new backlit Eco Remote(4).

Access over 10,000 apps and games on this Google TV(5) – you can even go hands-free with Voice Search(6)! Apple AirPlay 2(7) and Chromecast built-in(8) allow you to watch content from your smartphone on the big screen.

Made with the environment (and your energy bills) in mind, our new Eco Dashboard 2 puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save you up to £395 on your energy bills with this television(9). The packaging is smaller and lighter to reduce C02 emissions(10).

Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(11), our quick-access Game Menu 2, Perfect for PS5® features(12), and PS Remote Play(13).

And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(14), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles, there's no better way to see how incredible movies are on the BRAVIA 7!"

"(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature. 
Optional rear speakers may not be available in all countries and regions.
(3) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.  
(4) Made with 80% recycled plastic.
(5) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(6) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(7) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(8) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(9)  K-85XR70 vs compared to EPREL registration number 1865238. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(10) Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.
(11) Game supporting 4K/120fps required.
The latest system software update on PS5 consoles is required for VRR to be available. 
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(12) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and ""PS5"" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. 
(13) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
(14) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
(15) Available in English only"

"Our 4K QLED (XR l Mini LED) panel, with neo technology gives extreme brightness and breath-taking contrast and uncovers the exhilarating depth and detail that movie creators intended you to see. Watch your favourite thriller on the BRAVIA 7 and you may discover details lurking in the shadows that you previously missed.

Our XR Backlight Master Drive uses a unique local dimming algorithm that controls the thousands of LEDs with absolute precision to deliver impressively deep blacks and stunning highlights that feel real. It's the same technology used in our master monitors that professional creators use when making a movie(1), so you know it can be trusted to convey their original intent.

See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.

Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.(2)

XR Motion Clarity keeps sports and action scenes smooth and clear. By analysing movement across several frames and perfectly synchronising the backlight with the on-screen motion, the BRAVIA 7 ensures bright, blur-free images, however fast the action.

All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.

We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(3) for your favourites, including Netflix and Prime Video(4). The BRAVIA 7 meets rigorous standards to showcase IMAX® Enhanced(5) titles, and also features Dolby Vision®(6) and Dolby Atmos® - technologies straight out of the cinema, now on your TV."

The same technology used by movie creators, our XR Backlight Master Drive(1) uses local dimming to precisely control the thousands of LEDs on this 4K TV, uncovering every detail, even within shadows.

The same technology used by movie creators to precisely control the thousands of MiniLEDs 

"(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) Upscaled, simulated and enhanced 4K images will vary based on source content.
(3) Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees-, registration and credit card information.
(4) The service availability changes in regions and countries.
Feature available via a firmware update.
(5) IMAX® Enhanced content enables the full IMAX® Enhanced experience.
(6) Dolby Vision® content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI® input. Requires HDMI® cables sold separately."

"Edge-of-your-seat, dramatic sound is delivered straight from the screen - just like at the cinema!

Using two powerful speakers at the bottom and two sound positioning tweeters at the sides, our Acoustic Multi-Audio technology puts what you see and what you hear in perfect alignment. It feels incredibly cinematic and immersive, with sound appearing to come directly from where it's happening on-screen, rather than below the screen as it does on other TVs.

Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.(1)

Everything gets the surround sound treatment on the BRAVIA 7 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos® and DTS:X® support, you can experience the thrill of 360 Spatial Sound equipment too.

Simultaneous Audio Output(2) is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones."

Acoustic Multi-Audio delivers dramatic sound straight from the screen - just like at the cinema! Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.

Acoustic Multi-Audio delivers sound straight from the screen - just like at the cinema!

"(1) Applicable home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. The feature will be available via a future firmware update.
(2) There may be interference between TV audio and speaker sound depending on usage conditions."

"Turn your home into a BRAVIA Theatre! The Sony BRAVIA 7 paired with a Sony Soundbar is designed to fill every corner of your room with soul-stirring, cinematic sound for an unmatched audio-visual experience.

The 360 Spatial Sound Mapping(1) found on our latest soundbars works by creating multiple phantom speakers around you in a cinematic layout. Nothing short of revolutionary, it allows you to bring true movie theatre entertainment home.

Acoustic Center Sync(2) turns your TV into the centre speaker of your home theatre set-up. This is incredibly more immersive, with sound coming from where the action is on-screen, rather than solely below the TV from the soundbar.

With its integrated UI(3), a BRAVIA Theatre promises effortless, easy control. Adjust your sound system's volume, sound field, and more, straight from your TV remote via the BRAVIA Quick Settings menu. The Sony | BRAVIA Connect app(4) gives you the option to control your TV and soundbar via your smartphone too."